Skip to content

Welcome!

Hello!

My name is Gabriela Rocha, and I’m a multidisciplinary designer working across visual identity, editorial, and web design. Much of my work involves ongoing, on-demand partnerships with brands, supporting their teams with design that evolves alongside their communication and marketing needs.

You can explore some of my favorite projects below and check my resume here.

Miscellaneous

A curated collection of illustrations, past projects, and creative experiments.

Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
Let's work together    ✌️
×

Bizzy

Bizzy is a sales intelligence platform that combines company data and artificial intelligence to help sales and marketing teams identify potential customers and discover new business opportunities across Europe.

My collaboration with the brand is an ongoing, on-demand design partnership, supporting the team across a range of projects and communication needs. The work involves adapting and extending the application of Bizzy’s visual identity, maintaining a consistent visual language across formats and channels.

Deliverables include digital ads, social media content, sales and webinar presentations, editorial materials, and graphics for events and trade shows, among others.

CLIENT: Bizzy  |  YEAR: 2025 – Present
×

6th Forum on Public Policies for Childhood Health

The 6th Edition of the Forum on Public Policies for Childhood Health, held in São Paulo, discussed the role of school communities in promoting the mental health of children and adolescents. The event highlighted the importance of schools in psychosocial development and debated the challenges and opportunities for implementing public policies in regional and vulnerable contexts across the country.

The event’s visual identity was designed to raise awareness about mental health from a positive perspective, focusing on solutions and the role of each individual in promoting the quality of life for children and adolescents. With a broad color palette reflecting diversity, and graphic elements connected to the universe of children and adolescents as well as the mind, the aim was to convey a sense of care and engagement.

CLIENT: José Luiz Egydio Setúbal Foundation |  YEAR: 2024

This project was developed during my time at Naru Design, as part of their design team.
×

Sticker design for Go Vocal

I developed a custom sticker sheet reflecting Go Vocal’s brand identity and values. Created unique illustrations with subtle nods to their logo, maintaining a cohesive and vibrant design.

Delivered production-ready files in various formats, ensuring smooth collaboration and alignment with client expectations.

CLIENT: Go Vocal  |  YEAR: 2024
×

Gutfulness Nutrition

Gutfulness Nutrition is a London-based brand created by nutritionist and gut health specialist Marília Chamon. With a focus on the connection between the brain and the gut—our ‘second brain’—the brand aims to promote quality of life through a balanced and science-driven nutritional approach.

The challenge of this rebranding was to enhance the brand’s professional tone and authority, aligning it with its current stage of recognition and market presence. The original font for ‘Gutfulness’ in the logo was retained to preserve its identity, while the font for ‘Nutrition’ was replaced with one that is more precise and assertive, moving away from an organic style.

Additionally, the period in the logo was emphasized as a symbol of authority and clarity, reflecting Marília’s expertise in her field. All supporting visual elements were redesigned to convey a sense of precision and professionalism, aligning with the brand’s evolution.

CLIENT: Gutfulness Nutrition  |  YEAR: 2024

This project was developed during my time at Naru Design, as part of their design team.
×

Venture Philanthropy Book

The project involved the complete design of the book, including custom illustrations, typesetting, and graphic design. The layout was designed to balance visual appeal and readability, aligning seamlessly with the book’s theme.

CLIENT: José Luiz Egydio Setúbal Foundation  |  YEAR: 2023

This project was developed during my time at Naru Design, as part of their design team.
×

Paul Bridges Group

Paul Bridges, a recruitment company established in 2016, lacked a defined visual identity despite its industry experience. The focus of the work was to create a cohesive brand identity, including a website, social media layouts, presentations, email signatures, and more. Small refinements were made to the logo, and additional colors were introduced to the palette to infuse warmth and a more human touch into the brand.

CLIENT: Paul Bridges Group  |  YEAR: 2024

This project was developed during my time at Naru Design, as part of their design team.
×

Annual Report FJLES

For the 2023 Annual Report of Fundação José Luiz Egydio Setúbal, both a dedicated website and a printed edition were created. The report was designed to clearly showcase the foundation’s various areas of work and the projects carried out during the year. Vibrant colors and playful illustrations were used to align with the foundation’s mission and focus on children.

CLIENT: José Luiz Egydio Setúbal Foundation |  YEAR: 2024

This project was developed during my time at Naru Design, as part of their design team.